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n8n Instagram API

Insights & Analytics Operations

Insights & Analytics Operations

The Insight resource provides access to performance data, demographic insights, reach, and engagement metrics for accounts and individual media posts.

1. Get Account Insights (getAccountInsights)

Retrieves aggregated account-level performance metrics across a given time window.

Available Metrics

  • reach: Unique accounts that viewed your content.
  • views: Total impressions/views across all posts and stories.
  • profile_views: Number of visitors to your profile page.
  • accounts_engaged: Accounts that engaged with your posts (liked, shared, commented, or saved).
  • total_interactions: Sum of all engagement actions.
  • follower_count: Daily follower net growth.
  • website_clicks: Clicks on the external website link in your bio.

Parameters

  • User ID: me or specific Instagram User ID.
  • Metrics Selection: All Metrics (Select All) or choose specific metrics.
  • Time Range Preset:
    • Last 7 Days
    • Last 14 Days
    • Last 30 Days
    • This Month
    • Custom Date Range (provide custom since and until UNIX timestamps).

2. Get Media Insights (getMediaInsights)

Retrieves metrics for a specific post, Reel, or Story.

Available Media Metrics

  • reach: Number of unique accounts that saw the media.
  • views: Video/Reel views or impressions.
  • engagement: Total likes, comments, and saves.
  • saved: Number of times the post was saved to bookmarks.
  • shares: Number of times the post was shared to DMs or Stories.
  • likes: Total likes.
  • comments: Total comments.
  • plays: Reels video play count.
  • profile_visits: Profile visits directly triggered by this media post.